MEDIA Coverage
Jennifer is a regular contributor to a number of industry publications, blogs and news outlets writing on topics related to decision making, technology, leadership, culture, and marketing. Follow the blog and Twitter to be alerted of new coverage as it occurs.
Below are some recent featured posts and articles for reference.
FORBES.COM
Jennifer has been a regular contributor writing about sales and marketing alignment and the customer-centric enterprise. Forbes.com is read by 67 million unique visitors a month and is the number one website in the business category to reach the c-suite.
American City Business Journals
This is the parent publication to the local publications like the Portland Business Journal or the Atlanta Business Journal. Jennifer is a regular contributor to the blog at bizjournals.com. American City Business Journals (ACBJ) is the largest publisher of metropolitan business newsweeklies in the United States, with 43 business publications across the country reaching more than 3.6 million readers each week.
Adage
This editorial piece was an example of thought leadership that Jennifer wrote in support of her role at LEARFIELD, a leader in media, data, and technology in collegiate sports.
This website and blog features Jennifer’s thought leadership about decision making and information about her book, Well Made Decisions, published by New Degree Press in 2021.
NW Arkansas Business Journal
Central States Manufacturing Hires First Chief Market Officer
September 11, 2023
Directors & Boards
Good Decision Making Starts with Knowing Your Customers
July 25, 2023
Bloomberg News
Meta’s Threads is Fun and Friendly, but it Won’t Land You a Job - Yet
July 10, 2023
InfoComm
Designing for Collaboration: a discussion with Zoom, Microsoft, Webex, AVI-SPL, HOK, and Leon Speakers
June 15, 2023
InfoComm
Advancing the Hybrid Workplace: a discussion with Microsoft and Cisco
June 14, 2023
CanvasRebel Podcast
Learning about success from the successful: Jennifer Davis
April 14, 2023
AVNation Women in AV Podcast
Mentorship Podcast (YouTube)
February 17, 2023
Integrated Systems Europe (ISE) Avixa Exchange
Ask The Experts: Should Your Workplace Strategy be Founded on Data?
February 1, 2023
White Board Geeks
Digital Marketing Evolution with Jennifer Davis
January 18, 2023
The CMO Club
2022 Award Nominees Announced
October 4, 2022
LinkedIn Pulse
A Punt is What You Make It: what football teaches leaders about decision making
October 4, 2022
LinkedIn Pulse
Take What Is Yours: What Baseball Teaches Leaders About Market Expansion
September 29, 2022
LinkedIn Pulse
Hurry Up and Decide: What Football Teaches Leaders about Speed
September 27, 2022
Authority Magazine
Thriving as a Women in a Male Dominated Industry
September 14, 2022
USA Today
’Where the heck are the women?’ Why women’s sports could see financial boon in future TV deals
July 12, 2022
MSN.com
’Where the heck are the women?’ Why women’s sports could see financial boon in future TV deals
July 12, 2022
Collegiate Sports Connect - D1 Ticker
NACDA 2022: Jennifer Davis
July 7, 2022
Keynote: CoSIDA Conference at the NACDA Convention 2022
Using Disruption to Your Advantage
June 27, 2022
CMO Spotlight, a Setup Podcast
Jennifer Davis, LEARFIELD
June 24, 2022
Titan 100
Spotlight: Recognizing 100 CEOs and C-Level Executives in Georgia
June 23, 2022
Adweek
Building a One-Stop Women’s Sports Marketing Empire
June 23, 2022
AdAge
Brands Finally Investing in Female Athletes, but More Can Be Done - Title IX 50th Anniversary
June 23, 2022
MarketingSherpa
Win the Competition for Attention: 3 quick marketing case studies with tips
March 3, 2022
The Next CMO Podcast
Episode 58: College Sports Marketing with Jennifer Davis, CMO of LEARFIELD
March 1, 2022
AdAge
MLB Players Get Social Media Help as Baseball Courts Younger Fans
February 18, 2022
Sports Business Journal
Amplify: LEARFIELD repositions ticket business to broader title with expanded engagement tools
January 31, 2022
SBJ Unpacks Podcast
SBJ Unpacks: Jennifer Davis
January 27, 2022
PDX Executive Podcast
Jennifer Davis, Author of Well Made Decisions and Chief Marketing Officer for LEARFIELD
January 13, 2022
Marketing Today with Alan B. Hart
Featuring Jennifer Davis
January 12, 2022
Insider
Inside sports-marketing giant LEARFIELD’s strategy for college-athlete NIL deals
January 11, 2022
ADWEEK
Student-Athlete and Brand Partnerships Increase Following New NIL Policies
January 5, 2022
MediaPost
Women’s Sports Growth = Marketing Opportunity
December 10, 2021
AdExchanger
LEARFIELD Has Big Plans for College Athletes
December 10, 2021
Sports Business Journal Intercollegiate Athletic Conference 2021
Fan Data and Analytics Panel Moderator
December 9, 2021
The CMO Podcast
Fandom Meets Commerce
November 17, 2021
Sports Business Journal
Dawn of a New Day in Women’s College Sports
November 1-7, 2021, Volume 24, Issue 30
Coffee No. 5 Podcast
Strategic Thinking and Decision-Making with Jennifer Davis
November 5, 2021
BitBean CEO Speaks
We Spoke to Jennifer Davis
October 14, 2021
Thrive Global
Don’t Wait for Permission to Get the Experience You Want
October 10, 2021
New Degree Press
Pro Tips for Making Decisions That Work
September 21, 2021
Authority
Women of the C-Suite
September 20, 2021
AdAge
How Brands Like Denny’s and United Airlines are Using College Football Stars in ‘NIL’ Era
September 2, 2021
Forbes
The Relationship Between Marketers and College Football
August 27, 2021
QSR Magazine
Five Ways Restaurants are innovating College Sports Marketing
August 23, 2021
LinkedIn
How to Make a Good Decision
August 23, 2021
Martech Podcast
Sports and Marketing Series: Episode 1, 2, and 3
August 21, 22, and 23, 2021
AdWeek
Softball Shows Off Its Marketing Power and Potential
August 12, 2021
Marketing Trends Podcast
Getting into the Game: How LEARFIELD is helping brands connect to your favorite teams
August 9, 2021
Brand New
LEARFIELD rebrand featured on New Logos
July 23, 2021
MarTech Podcast with Benjamin Shapiro
Sports Marketing Podcast Opportunities - Part 3
July 22, 2021
MarTech Podcast with Benjamin Shapiro
Radio’s Role in Sports Marketing - Part 2
July 21, 2021
MarTech Podcast with Benjamin Shapiro
Collegiate sports and consumer brand marketing challenges and opportunities - Part 1
July 20, 2021
Marketing Mad Men Podcast
Making Decisions
July 10, 2021
Pepperdine University Graziadio Business Review Blog
Why Decisions Aren’t Important (and other provocative realities of business leadership)
April 2, 2021
Sports Business Journal
Learfield IMG College brings on Jennifer Davis as CMO
March 30, 2021
Authoritii5.0 Magazine
How Your Next Executive Role Finds You
March 3, 2021
Technology Association of Georgia Geek Out on Technology
Break out session on making smart decisions
March 2, 2021
LeadtailTV Podcast
Strategy or Tactics: a conversation with Jennifer Davis and Christine Crandell
March 2021
Revenue Camp Conference Break-Out Session (on-demand webinar recording)
How to be a Customer-Obsessed Product Marketer
July 16, 2020
Amazon Web Services (AWS) Blog
Five Ways to Ramp Up on AWS Databases
March 24, 2020
Forbes.com
3 Ways to Align on the Prize After a Merger
December 30, 2019
Forbes.com
Dynamic Stability: 10 Ways to Put Your Customer First
September 29, 2019
LinkedIn Pulse
A Press Release is Always a Good Idea
July 16, 2019
Forbes.com
Extending Yourself: 5 Questions to Ask Before Hiring an Agency
April 11, 2019
Forbes.com
Hire Fast, Fire Fast: New Strategies for Competitive Marketing Job Markets
March 5, 2019
Forbes.com
When Small is Big Enough: Success Strategies in Niche Segmentation and Customer-Centricity
February 20, 2019
Forbes.com
3 Ways to Build Your Brand on the Right Assumptions
February 11, 2019
Forbes.com
4 Ways Successful Marketers Can Think Big and Start Small
January 28, 2019
Forbes.com
Blocking and Tackling: Marketing Lessons from American Football’s New Spring League
January 22, 2019
Forbes.com
4 Lessons on Customer-Centricity from CaringBridge
January 14, 2019
Forbes.com
Listen Like Your Life Depends On It: Four Lessons for Marketers
January 8, 2019
Forbes.com
3 Step Recipe for Building a Customer-Centric Business
January 2, 2019
Forbes.com
6 Ways to Build Trust with Peers to Align Sales and Marketing
December 11, 2018
Forbes.com
Designing Customer Space: 3 Ways to Reflect Customer-Centricity in Your Business
December 5, 2018
Amazon Web Services (AWS) Blog
Amazon’s Own “Machine Learning University” Now Available to All Developers (ghost co-writing)
November 28, 2018
Forbes.com
3 Ways to Build Alignment When Employees Don’t Go To An Office
November 27, 2018
Forbes.com
4 Ways to Build Sales and Marketing Alignment Using Your Building
November 20, 2018
Forbes.com
An Eye for Opportunity: Ann Sacks Keeps Customers (and pets) In Sight
November 13, 2018
Forbes.com
Motivating a Volunteer Salesforce: 4 Lessons for Any Marketer
November 5, 2018
Forbes.com
7 Ways to Align Sales and Marketing Amidst a Rebrand
October 29, 2018
Forbes.com
3 Ways to Harness Power of Purpose in Aligning Sales and Marketing
October 23, 2018
Forbes.com
Avoiding Being a Bad Hire: 6 Ways to Pick the Right CMO Role
October 17, 2018
Forbes.com
7 Ways to Align Sales and Marketing Amidst a Rebrand
October 29, 2018
Forbes.com
Fresh Perspectives: Sales and Marketing Alignment in the Digital Era
October 9, 2018
Forbes.com
If You Love It, It Totally Works: How One Marketer Became President
October 2, 2018
LinkedIn Pulse
You Are Bigger Than Your Job (and other truths about job search)
September 21, 2018
Forbes.com
Listening at Scale: 4 Ways to Build Customer-Centricity
September 17, 2018
Forbes.com
Five Ways to Focus on the Buyer and Their Journey
September 10, 2018
Forbes.com
Becoming Fearless: Five Moves for Marketers
September 3, 2018
Forbes.com
7 Habits of Successful Crisis Management: Aligning Sales and Marketing in the Storm
August 27, 2018
Forbes.com
4 Ways to Avoid Data Breaches with Sales and Marketing Alignment
August 20, 2018
Forbes.com
Getting Paid for Paying Attention: 4 Lessons in Customer Centricity
August 13, 2018
LinkedIn Pulse
Mission: Impossible and the Alignment of Sales and Marketing
August 12, 2018
Forbes.com
Experienced Exec Advises New CMOs: Be Comfortable Being Uncomfortable
August 6, 2018
Forbes.com
Five Ways to Bridge the Sales and Marketing Gap
July 30, 2018
Forbes.com
Frank Advice for CMOs: 5 Ways to Market Marketing
July 23, 2018
OnConferences
Aligning Sales and Marketing for Fun and Profit (member only link)
July 18, 2018
Forbes.com
Beyond Wishful Thinking: Jennifer Interviews Visa CMO Chris Curtain
July 16, 2018
Forbes.com
Align or Die: 4 Reasons to Align Sales and Marketing Now
July 9, 2018
LinkedIn Pulse
Courage Eats Confidence for Breakfast
June 12, 2018
Integrated Life Day at InfoComm 2018
Changing Consumer Habits and the Effect on Technology Experience in Hospitality and Entertainment
June 5, 2018
OnConferences
Hiring Rock Star Strategists in Marketing (member only link)
May 29, 2018
LinkedIn Pulse
Retire the Bubble Wrap: you may be 60% less fragile than you think
May 15, 2018
LinkedIn Pulse
Hire Your Own Boss
April 22, 2018
The Buzz
Color Code Your Life
April 6, 2018
LinkedIn Pulse
Brand Building Isn't Hard. It's Difficult.
March 13, 2018
LinkedIn Pulse
Who is Your Boss? The Answer Might Surprise You
February 22, 2018
Marketing Mob Podcast
Tales of an Experienced Amateur: how to thrive in times of change
February 13, 2018
LinkedIn Pulse
What is the Grit in Your Oyster?
January 29, 2018
AV Life Podcast
Women of Avixa
January 10, 2018
Pepperdine University Distinguished Alumni Book
First Edition - Graziadio Business School
December 2017
LinkedIn Pulse
Are You My Customer?
December 20, 2017
LinkedIn Pulse
You: The Plot Twist We Have Been Waiting For
November 27, 2017
LinkedIn Pulse
5 Ways to Build a Network in a New City
October 30, 2017
The CMO Club Podcast
It's All About Storytelling (members only)
October 24, 2017
LinkedIn Pulse
3 Reasons for Optimism
September 21, 2017
Honeywell Home and Building Technologies Blog
5 Questions with Jennifer Davis (company internal)
August 31, 2017
LinkedIn Pulse
Are you making mistakes or are you making solutions?
August 24, 2017
LinkedIn Pulse
Lost and Found: parallel poetry
July 24, 2017
Digital Signage Expo - TheDSETube [video]
Jennifer Davis of Planar at DSE 2017
Jul 5, 2016
Leaders In Heels: Career Lessons
How Leaders Can Promote Privacy, Safety and Truth
June 29, 2017
LinkedIn Pulse
Motion Sickness: 3 Ways to Survive Change (without losing your head)
June 27, 2017
Business2Community
Ensuring Diversity of Local Business Ecosystems
June 16, 2017
AV Technology Magazine
5 Emerging AV/IT Technologies - The Revolution
June 6, 2017
The Business Journals
5 Things to Learn from Bad Leaders
May 30, 2017
LinkedIn Pulse
The Power of Feedback
May 22, 2017
InfoComm All Voices
3 Reasons Why InfoComm Is Like the Family Reunion of the Industry
May 15, 2017
LinkedIn Pulse
Restlessness: the path to innovation
May 1, 2017
LinkedIn Pulse
5 Ways to Tame the Animals You Work With
April 28, 2017
Leaders In Heels
Being Content With Your Content: How to Know If It's Time to Change
April 20, 2017
Women In Leadership
Own Your Career and Find Balance
April 19, 2017
LinkedIn Pulse
Fighting for Board Diversity: from the room where it happens
March 23, 2017
CEOWorld Magazine
Here are Ten Ways to Listen More
March 15, 2017
InfoComm All Voices
A Brand's Best Friend: 3 ways that digital signage is like your favorite pet
March 9, 2017
rAVe Publications
Rants and rAVes - Episode 576: Do You Know What InfoComm is Doing?
March 2, 2017
LinkedIn Pulse
Isn't it strange how the world sticks and moves like that?
February 24, 2017
LeadGrowDevelop.com
5 Ways to Nurture High Performers
February 20, 2017
The CEO Magazine
Interview Questions to Find Your Rock Start Marketing Executive
February 10, 2017
rAVe Publications [video]
ISE 2017: Gary Kayye Interviews Jennifer Davis of Planar, a Leyard Company
February 8, 2017
rAVe Publications
Rants and rAVes - Episode 562: Planar and Leyard Have Big-Time, Combined Presence at ISE
January 31, 2017
The Business Journals
4 Ways Digital Signage Can Turn Your Brand Into a Cult Following
January 18, 2017
InfoComm All Voices
Return on Intention
December 8, 2016
AV Network
Forecasting the Top Trends of 2017
December 5, 2016
Leaders In Heels
What I Wish I'd Known When I Started My Career: Getting Your Job to the Right Start
November 28, 2016
Leaders In Heels
What I Wish I'd Known When I Started My Career: Navigating the Office Environment
November 21, 2016
Leaders In Heels
What I Wish I'd Known When I Started My Career: Work Email Etiquette
November 10, 2016
Technology Association of Oregon
Giving Feedback
October 20, 2016
Talent Culture
Biomimicry in Teamwork
October 4, 2016
LinkedIn Pulse
It's Better to Know: What Cancer and Back-to-School Taught Me About Marketing
September 27, 2016
InfoComm All Voices
What our Dysfunctional Relationship with Devices Teach Us About Decision Making
September 16, 2017
Thin Difference
Five Steps to Avoid Death by Ambiguity by Jennifer Davis
September 10, 2016
American City Business Journals
5 lessons dancers can teach us about merger and acquisition success by Jennifer Davis
September 9, 2016
NewscastStudio
Q&A: Delivering a unique view at the Olympics with Leyard LED walls
September 9, 2016
LinkedIn Pulse
From the Inside Out: what to do when air gets dense
August 26, 2016
Output PDX
Video interview with Jennifer Davis
August 20, 2016
InfoComm All Voices
What Do Integrators Need to Know about HDMI 2.0?
August 9 2016
LinkedIn Pulse
What Color Are Your Glasses?
July 26, 2016
rAVe Publications
Five Things We Should Stop Doing
July 14, 2016
Sixteen: Nine
16:9 PODCASTS: JENNIFER DAVIS, LEYARD
July 6, 2016
AutomatedBuildings.com
Interview with Jennifer Davis: Digital Displays and Signage Solutions
July 2016
The Glass Hammer
6 Reasons Why Women Execs Should Volunteer
June 22, 2016
LinkedIn Pulse
Fear Less
June 21, 2016
InfoComm All Voices
5 Things We Should Stop Doing
June 21, 2016
CMO.com
Lessons in Retail Marketing from My Daughter’s Birthday Party
June 9, 2016
InfoComm All Voices
What Do Integrators Need to Know about DisplayPort 1.4?
June 2, 2016
LinkedIn Pulse
The True Value of Experience
May 23, 2016
American City Business Journals
How to package one-time events for permanence (just like the NBA)
May 22, 2016
Society for Information Displays (SID) Display Week
CMO Forum Profiles and Marketing Executive Forum Overview
May 2016
Digital Signage Expo - TheDSETube [video]
Jennifer Davis of Planar at DSE 2016
May 5, 2016
LinkedIn Pulse
The Brand Formerly Known as Prince
April 22, 2016
BizWomen Mentoring Monday
Meet Your Mentor: Jennifer Davis
April 4, 2016
Sixteen: Nine
Clear is the New Black
April 4, 2016
LinkedIn Pulse
4 Ways to Think Like a Casting Director
March 29, 2016
American Marketing Association - Portland Chapter (AMA-PDX)
Community Outreach Project
March 2016
LinkedIn Pulse
The Momentum of Business
February 23 2016
InfoComm All Voice Blog
Wearables and Digital Signage
February 16, 2016
Warner Pacific College
Distinguished Alumni 2016 - Jennifer Davis, Professional Achievement
February 2016
LinkedIn Pulse
Scaring Yourself Busy
January 25, 2016
InfoComm All Voices Blog
One Reason Touch Works
January 21, 2016
AV Network
Jennifer Davis Promoted to CMO
January 21, 2016
CMO.com
Why CMOs Should Drive Product Strategy
December 22, 2015
LinkedIn Pulse
3 Reasons to Flee the Country
December 18, 2015
InfoComm All Voices Blog
Digital Signage is Perfect for Millenials
December 17, 2016
American City Business Journals
How to Turn Your Marketing Team into Data Wonks
December 11, 2016
Talent Culture
The Art of Marketing Marketing
December 10, 2015
Frost & Sullivan: Digital Marketing World
Marketing to Today’s “Super-Hero” Customer
December 7, 2015
LinkedIn Pulse
Your Executive MBA: what you need to know
November 25, 2015
Oregon Business Magazine
Innovation on Display
November 23, 2015
Saturday Academy Blog
Student's Guide to LinkedIn
November 12,2015
Saturday Academy Blog
How to Build a Network Before You Need One
November 5, 2015
Marketing News, a publication of the American Marketing Association
Career Highlights in 60 Seconds: Jennifer Davis
October 2015
LinkedIn Pulse
Backing into the Future
October 29, 2015
Saturday Academy Blog
How to Be a Better Presenter in 3 Easy Steps
October 28, 2015
InfoComm All Voices Blog
Smart Fruit
October 15, 2015
LinkedIn Pulse
Student's Guide to LinkedIn
September 25, 2015
InfoComm All Voices Blog
Back to School with Digital Signage
September 21, 2015
Moneyball Marketing
Digital Display Advertising in the Data Analytics Age (podcast)
September 15, 2015
American Marketing Association - Portland Chapter (AMA-PDX)
Y is for You: Google’s Alphabet and Personal Branding
August 2015
rAVe Publications
Action Creates Opportunity: An interview with Marilyn Sanford
August 24, 2015
rAVe Publications
Y is for You: Google’s Alphabet and Personal Branding
August 20, 2015
InfoComm All Voices Blog
Digital Displays and Signage in Airports
August 14, 2015
rAVe Publications
Five Things Everyone Should Know How to Do
August 13, 2015
LinkedIn Pulse
Y is for You: What Google's Alphabet teaches about personal branding
August 11, 2015
Women in CE
How to Get Promoted in Four Easy Steps
July 2015 (newsletter)
LinkedIn Pulse
Marketing Marketing
How to Market Marketing: a guide for business people who market
July 22, 2015
LinkedIn Pulse
How to Get Promoted in 4 Easy Steps
June 22, 2015
Society for Experiential Graphic Design (SEGD)
Wayfinding and Playfinding
June 20, 2015
System Contractor News (SCN)
Jennifer Davis Joins Board of Marathon Scholars
June 5, 2015
InfoComm All Voices Blog
5 Things I Wish I Knew in the First 5 Years of My Career
June 2, 2015
Women on Business
5 Things I Wish I Knew in the First 5 Years of my Career by Jennifer Davis
April 18, 2015
InfoComm All Voices Blog
3 Steps to Customer Engagement
April 3, 2015
InfoComm All Voices Blog
Three Trends Transforming the Conference Room
March 4, 2015
Women in Tech
A Display of Dedication: an interview with Jennifer Davis
November 2014
Leading Ladies
A Display of Dedication: an interview with Jennifer Davis
May 2014
Innotech Conference
Speaker Profile
May 2013
Warner Pacific Experience Magazine
Alumni Profile: Jennifer Davis
Spring 2013
The New York Times
Frequent Flier
November 29, 2011
NeoCon [video]
Planar @ NeoCon
June 2011
Pacific Builder and Engineer
Flat-Panel Display Components Developed for Trucks and Construction Equipment
November 23, 1998
Electrical Engineering Times
EL design yields bright display at lower power
August 17, 1998
What’s Cooking, a book published by Pierian Spring
Edited and contributed printed guide to integrating Pierian Spring Software into K-12 classroom curriculum to align with standards. Co-wrote with Susan Blackaby, Mary Chase PhD, Fred D’Ignazio, Amy Does PhD, Connie Hale PhD, VaReane Grey Heese, Merle Marsh, EdD, and Julie Sykes, PhD.
1998
Education Technology Leaders Summit
Facilitated and organized thought leadership event for Pierian Spring Software with leading K-12 educators.
1998
Education Technology Leaders Summit
Facilitated and organized thought leadership event for Pierian Spring Software with leading K-12 educators. Secured sponsorship from USA Education Charitable Trust.
1997
BridgeSpan Media is Jennifer Davis' publishing company through which she distributes, publishes, and syndicates content from this blog and other publications. For more information see the contact page on this website.